Project:
Create a feature which allowed users to track the price of specific airfares, set a desired price and be notified of any price updates via email.

Solution:
This complex feature was composed of various pieces which had to come together as a whole. The SideStep team designed a tool that allowed users to set a FareTracker of a specific air searches. While setting your FareTracker you are able to choose your date flexibility and number of stops.

Since users are able to set multiple FareTrackers which may need to be modified or organized, a common screen was designed. This screen gives you detailed information about the price change of each FareTracker you’ve set. It also allows you to modify your email notifications, alert price, edit or delete them.

Another and very important aspect of the FareTracker feature was educating users about FareTracker - what it is, what it does, what are the benefits and how to use it. In order to achieve this “How it works” demos were available. These had a simple and clear message of what the feature did.

Shortly after SideStep’s FareTracker was launched it got nominated as one The 10 best airfare alert and listing sites by MSNBC.