Project:
Redesign the SEO hotel details pages in order to improve the user experience, drive more searches and increase CTR without losing the benefits of SEO.

Solution:
Identifying what the purpose for these pages was allowed us to design a layout which is more comprehensive for users. There was a more prominent call to action which drove searches and at the same time promoted the company’s value proposition. By reorganizing the existing information, other new and unique content was added which improved the company’s SEO rankings.