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Personalization
Project:
Provide better search results to registered SideStep users as well as the ability to save time by allowing them to personalize and save their searches.
Solution:
These registered users were given a common place where they could easily update their preferences (home airport, hotel class, car rental type), their email address and newsletter subscriptions. This page also displayed individual stats so each user can keep track of their searches. Additionally, the users could track their recent searches by location and date.

In order to make the experience a more personal one and add incite them to search, a badge system was created. Users acquired these unique and fun badges depending on the number of searches they made.