Project:
Improve the performance of the air search result pages in order to reduce abandonment, increase monetization and better communicate the company’s value proposition.

Solution:
Since the requirements were very diverse, the first step was to redesign the result cards. The new design was much cleaner, the data was easier to read and the messaging used was clear for users. With this change the overall page looked and felt lighter and fresh.

Tests demonstrated that the users preferred the new designs thus the CTR improved and the abandonment decrease. With this new card design the page performance and loading time improved significantly.