As a creative leader, I combine my expertise and skills in visual, interaction and UI design to create rich and intuitive user experience solutions for cutting edge web applications, digital interfaces and digital devices.

EXPERTISE

·    Manage all aspects of web-based projects across multiple disciplines.

·    Serve as the project lead, UI designer, information architect and visual designer.

·    Translate product requirements documents into user interface and visual design solutions.

·    Provide creative input, direction and inspiration to other designers as well as members of product teams.

·    Work in fast-paced environments handling multiple deliverables.

·    Bilingual English-Spanish.

EXPERIENCE

User Experience Design Consultant     present

OSS-1701     contract in 2009

Cloud application management platform.

·    Partnered with the CEO on the interaction design of a web-based cloud management portal.

·    Collaborated with the PM and engineering team to revamp the first version of the cloud application platform.

Miselu     contract from 2008 - 2009

Voice sharing and archiving application.

·    Worked closely with the VP of Marketing in the UI and visual design of web and mobile applications.

·    Took part in the development of use cases.

·    Contributed to the definition of the search canonicalization logic and its consequential UI impact.

·    Created documentation material, which included workflows, wireframes, use case write-ups and screen mock-ups.

Voyij     contract from 2008 - 2010

Travel site that aggregates current deals and sales on hotels, flights, and vacation packages.

·    Defined the product and the user experience in conjunction with company founders.

·    Provided creative direction as well as strategic and architectural design guidance.

·    Defined the look and feel of the site.

·    Delivered detailed screen design mock-ups and UI specification documents.

Right Sized Media     contract in 2007

Online media service for finding, playing and sharing pop culture quotes.

·    Collaborated with the VP of Product Management defining the look and feel.

·    Translated wireframes into screen designs.

·    Laid out content in order to facilitate navigation.

Rentley     contract in 2006

Online consumer marketplace

·    Worked directly with executives in defining the product and the user experience.

·    Defined the mix of product, hierarchy, and user level meta data as well as their layout.

Sharefare     contract in 2006

Social media platform

·    Collaborated with marketing and project management teams in defining the platform’s capabilities.

·    Actively involved in the concept research stages.

·    Created a series of Concept Briefs, Market Requirements Documents and Ripomatics of the major concepts.

·    Took part in the development of use cases.

·    Created documentation material, which included workflows, wireframes, use case write-ups and notations.

Nectarine Group     2008  |  Palo Alto, CA

UX Design firm for consumer devices.

Sr. User Experience Designer

·    Worked closely with the UI and Visual design teams to deliver cutting edge interaction solutions for our clients’ digital products. 

·    Designed interfaces for web applications.

·    Delivered detailed wireframes and UI specification documents to engineers.

·    Translated wireframes into visual design solutions.

·    Worked closely with clients to meet their interaction design needs for their digital products.

SideStep     2006 - 2007  |  Santa Clara, CA

Travel search engine which aggregates information from over 200 sites. Acquired by Kayak.

Sr. User Experience Designer

·    Collaborated with the product team in various site wide initiatives focusing on improving
the user experience, overall functionality and performance.

·    Partnered with all the teams in designing new and innovative fare tracking and personalization tools.

·    Improved the effectiveness of SEO pages resulting in increased user retention and traffic conversion.

·    Designed expandable page layouts that allow for the addition of third party and user generated content.

·    Collaborated in a variety of ad campaigns ranging from advertising (banner type ads) for the US and UK, email collection, to promotion of deals.

·    Designed various configurations of SideStep’s external widgets and site Co-brands in an effort to promote company partnerships.

Interval Research     2005 - 2006  |  Palo Alto, CA

High-tech research company owned by Paul Allen.

Interaction Designer /Sr. Visual Designer

·    Involved in defining and designing the features, usability aspects and functionality of a touch screen VoIP based videophone.

·    Created workflows, wireframes, and documentation material.

·    Collaborated in designing the User Experience by defining the UI and visual look and feel.

·    Created interactive Flash demos and prototypes for management.

Corporate Communications     1999 - 2004  |  Rochester, NY

Interactive design agency for web-based consumer.

Art Director

·    Lead and managed visual and creative design web based projects for external clients.

·    Worked closely with a team of project managers, designers and programmers to integrate clients’ business requirements into interactive design solutions.

·    Provided guidance in visual and usability design to other designers.

·    Brought to the table innovative new concepts and creative ideas to achieve dynamic,
user-friendly and high-quality designs compliant to W3C standards.

·    Managed and worked directly with a wide range of clients.

·    Coordinated resources, supervised workflow, timelines and production in order to keep projects within timeframe and under budget.

Interactive Graphic Designer

·    Gained hands-on experience on the aspects of creative and production processes of design.

·    Involved in the production and development aspect of numerous projects which required HTML and CSS coding as well as familiarity with XML, Javascript, and PHP.

·    Collaborated with other design/ad agencies in the production of various web sites and interactive online presentations.

Eastman Kodak Co.     1996 - 1998  |  Rochester, NY

Web Designer

·    Provided creative design solutions to internal Kodak clients.

·    Lead large to small-scale intranet Web sited from conception to completion.

Interactive Media Designer

·    Designed and produced a promotional interactive CD-ROM outlining Kodak’s work in the areas of graphic design, industrial design, packaging design/engineering, and strategic design & usability.

·    Initiated the creation of parallel Web content.

Cogswell Polytechnical College     2006 - 2007  |  Sunnyvale, CA

Cogswell Polytechnical College is a private, non-profit college for the digital arts..

Associate Faculty (part-time)

·    Taught senior level courses in the areas of: Web, User Interface, User Interaction and User Experience design.

EDUCATION

Rochester Institute of Technology

97  |  Master of Fine Arts: Computer Graphics Design

96  |  Advanced Graduate Certificate: Interactive Multimedia Development

95  |  Bachelor of Fine Arts: Graphic Design