As a creative leader, I combine my expertise and skills in visual, interaction and UI design to create rich and intuitive user experience solutions for cutting edge web applications, digital interfaces and digital devices.

EXPERTISE

·    Manage all aspects of web-based projects across multiple disciplines.

·    Serve as the project lead, UI designer, information architect and visual designer.

·    Translate product requirements documents into user interface and visual design solutions.

·    Provide creative input, direction and inspiration to other designers as well as members of product teams.

·    Work in fast-paced environments handling multiple deliverables.

·    Bilingual English-Spanish.

EXPERIENCE

Design Consultant     present

OSS-1701 is a cloud application management platform.

·    Partnered with the CEO on the interaction design of a web-based cloud management portal.

·    Collaborated with the PM and engineering team to revamp the first version of the cloud application platform.

Miselu is a voice sharing and archiving application.

·    Worked closely with the VP of Marketing in the UI and visual design of web and mobile applications.

·    Took part in the development of use cases.

·    Contributed to the definition of the search canonicalization logic and its consequential UI impact.

·    Created documentation material, which included workflows, wireframes, use case write-ups and notations.

Voyij is a travel site that aggregates current deals and sales on hotels, flights, and vacation packages.

·    Defined the product and the user experience in conjunction with company founders.

·    Provided creative direction as well as strategic and architectural design guidance.

·    Defined the look and feel of the site.

·    Delivered detailed screen design mock-ups and UI specification documents.

Right Sized Media, an online media service for finding, playing and sharing pop culture quotes.

·    Collaborated with the VP of Product Management defining the look and feel.

·    Translated wireframes into screen designs.

·    Laid out content in order to facilitate navigation.

Rentley, an online consumer marketplace

·    Worked directly with executives in defining the product and the user experience.

·    Defined the mix of product, hierarchy, and user level meta data as well as their layout.

Sharefare, a social media platform

·    Collaborated with marketing and project management teams in defining the platform’s capabilities.

·    Actively involved in the concept research stages.

·    Created a series of Concept Briefs, Market Requirements Documents and Ripomatics of the major concepts.

Nectarine Group     08  |  Palo Alto, CA

Nectarine Group is a UX Design firm for consumer devices.

Sr. User Experience Designer

·    Worked closely with the UI and Visual design teams to deliver cutting edge interaction solutions for our clients’ digital products. 

·    Designed interfaces for web applications.

·    Delivered detailed wireframes and UI specification documents to engineers.

·    Translated wireframes into visual design solutions.

·    Worked closely with clients to meet their interaction design needs for their digital products.

SideStep     06-07  |  Santa Clara, CA

Travel search engine which aggregates information from over 200 sites. Acquired by Kayak.

Sr. User Experience Designer

·    Collaborated with the product team in various site wide initiatives focusing on improving
the user experience, overall functionality and performance.

·    Partnered with all the teams in designing new and innovative fare tracking and personalization tools.

·    Improved the effectiveness of SEO pages resulting in increased user retention and traffic conversion.

·    Designed expandable page layouts that allow for the addition of third party and user generated content.

·    Collaborated in a variety of ad campaigns ranging from advertising (banner type ads) for the US and UK, email collection, to promotion of deals.

·    Designed various configurations of SideStep’s external widgets and site Co-brands in an effort to promote company partnerships.

Interval Research     05-06  |  Palo Alto, CA

High-tech research company owned by Paul Allen.

Interaction Designer /Sr. Visual Designer

·    Involved in defining and designing the features, usability aspects and functionality of a touch screen VoIP based videophone.

·    Created workflows, wireframes, and documentation material.

·    Collaborated in designing the User Experience by defining the UI and visual look and feel.

·    Created interactive Flash demos and prototypes for management.

Corporate Communications     99-04  |  Rochester, NY

Interactive design agency for web-based consumer.

Art Director

·    Lead and managed visual and creative design web based projects for external clients.

·    Worked closely with a team of project managers, designers and programmers to integrate clients’ business requirements into interactive design solutions.

·    Provided guidance in visual and usability design to other designers.

·    Brought to the table innovative new concepts and creative ideas to achieve dynamic,
user-friendly and high-quality designs compliant to W3C standards.

·    Managed and worked directly with a wide range of clients.

·    Coordinated resources, supervised workflow, timelines and production in order to keep projects within timeframe and under budget.

Interactive Graphic Designer

·    Gained hands-on experience on the aspects of creative and production processes of design.

·    Involved in the production and development aspect of numerous projects which required coding HTML
and CSS as well as familiarity with XML, Javascript, and PHP.

·    Collaborated with other design/ad agencies in the production of various web sites and interactive online presentations.

ASSOCIATE FACULTY     06-07  |  Sunnyvale, CA

Cogswell Polytechnical College

Taught senior level courses in the areas of: web, User Interface, User Interaction and User Experience design.

EDUCATION

Rochester Institute of Technology

97  |  Master of Fine Arts: Computer Graphics Design

96  |  Advanced Graduate Certificate: Interactive Multimedia Development

95  |  Bachelor of Fine Arts: Graphic Design